Research Catalog

Predicting brand purchase behavior : a marketing application of the Schönemann-Wang unfolding model

Title: Predicting brand purchase behavior : a marketing application of the Schönemann-Wang unfolding model / by Edgar A. Pessemier, William Moore, and Taylor Little.
Author: Pessemier, Edgar A., 1922-
Publication: West Lafayette, Ind. : Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1976.

Details

Additional Authors

Description

18 leaves; 28 cm.

Subject

Consumers' preferences > Mathematical models

Note

Microfiche (neg.) NTIS. 1 sheet. 11 x 15 cm. (PB 274 562)
Krannert Graduate school of Management. Institute for Research in Behavioral, Economic and Management Sciences.
Microofiche copy lacks leaf 18.

Bibliography (note)

Bibliography: p. leaves 17-18.

Call Number

*XME-9316

OCLC

3628300
NYPG804704016-B

Author

Pessemier, Edgar A., 1922-

Title

Predicting brand purchase behavior : a marketing application of the Schönemann-Wang unfolding model / by Edgar A. Pessemier, William Moore, and Taylor Little.

Imprint

West Lafayette, Ind. : Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1976.

Bibliography

Bibliography: p. leaves 17-18.

Added Author

Moore, William L. (William Loyd), 1946-

Little, Taylor Eugene, 1948-

Research Call Number

*XME-9316

View in Legacy Catalog