Research Catalog
Advertising strategy : a communication theory approach
- Title
- Advertising strategy : a communication theory approach / Larry Percy, John R. Rossiter.
- Author
- Percy, Larry.
- Publication
- New York : Praeger, 1980.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 80-2870|m(SASB) | Offsite |
Details
- Additional Authors
- Rossiter, John R.
- Description
- vii, 301 p. : ill.; 24 cm.
- Subject
- Note
- Includes index.
- Bibliography (note)
- Bibliography: p. 274-295.
- Call Number
- JLE 80-2870
- ISBN
- 0030559065
- LCCN
- 79025228
- OCLC
- 5777106
- NYPG804817344-B
- Author
- Percy, Larry.
- Title
- Advertising strategy : a communication theory approach / Larry Percy, John R. Rossiter.
- Imprint
- New York : Praeger, 1980.
- Bibliography
- Bibliography: p. 274-295.
- Added Author
- Rossiter, John R.
- Research Call Number
- JLE 80-2870