Research Catalog
Marketing research and knowledge development : an assessment for marketing management
- Title
- Marketing research and knowledge development : an assessment for marketing management / John G. Myers, William F. Massy, Stephen A. Greyser.
- Author
- Myers, John G.
- Publication
- Englewood Cliffs, N.J. : Prentice-Hall, c1980.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | JLE 80-3108|m(SASB) | Offsite |
Details
- Additional Authors
- Description
- xiv, 306 p. : ill.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JLE 80-3108
- ISBN
- 0135576865
- LCCN
- 80013929
- OCLC
- 6222938
- NYPG804870978-B
- Author
- Myers, John G.
- Title
- Marketing research and knowledge development : an assessment for marketing management / John G. Myers, William F. Massy, Stephen A. Greyser.
- Imprint
- Englewood Cliffs, N.J. : Prentice-Hall, c1980.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Massy, William F.Greyser, Stephen A.
- Research Call Number
- JLE 80-3108