Research Catalog

Marketing public transportation : policies, strategies, and research needs for the 1980's

Title
Marketing public transportation : policies, strategies, and research needs for the 1980's / [edited by] Richard K. Robinson, Christopher H. Lovelock.
Publication
Chicago, Ill. : American Marketing Association, c1981.

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Details

Additional Authors
  • Robinson, Richard K. (Richard Kent), 1946-
  • Lovelock, Christopher H.
  • American Marketing Association.
Description
x, 104 p.; 23 cm.
Series Statement
Proceedings series - American Marketing Association
Subject
  • Urban transportation > Marketing
  • Local transit > Marketing
Note
  • Proceedings of a workshop held in Boston, April 26-27, 1979.
Bibliography (note)
  • Includes bibliographies.
Call Number
JLE 81-1781
ISBN
0877571392
LCCN
80012552
OCLC
  • 6143495
  • NYPG81-B6295
Title
Marketing public transportation : policies, strategies, and research needs for the 1980's / [edited by] Richard K. Robinson, Christopher H. Lovelock.
Imprint
Chicago, Ill. : American Marketing Association, c1981.
Series
Proceedings series - American Marketing Association
Bibliography
Includes bibliographies.
Added Author
Robinson, Richard K. (Richard Kent), 1946-
Lovelock, Christopher H.
American Marketing Association.
Research Call Number
JLE 81-1781
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