Research Catalog

Understanding department store attitudes toward P-O-P materials: a study / by William D. Boub.

Title
Understanding department store attitudes toward P-O-P materials: a study / by William D. Boub.
Author
Boub, William D.
Publication
New York : Point-of-Purchase Advertising Institute, c1961

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TextRequest in advance *ZT-1260Offsite

Details

Additional Authors
Point of Purchase Advertising Institute.
Description
36 p.; 28 cm.
Subject
  • Display of merchandise
  • Advertising, Point-of-sale
  • Department stores
Note
  • Microfilm.
Call Number
*ZT-1260
OCLC
NYPG814171841-B
Author
Boub, William D.
Title
Understanding department store attitudes toward P-O-P materials: a study / by William D. Boub.
Imprint
New York : Point-of-Purchase Advertising Institute, c1961
Added Author
Point of Purchase Advertising Institute.
Research Call Number
*ZT-1260
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