Research Catalog

Advertising and communication management

Title
Advertising and communication management / Michael L. Ray.
Author
Ray, Michael L.
Publication
Englewood Cliffs, N.J. : Prentice-Hall, c1982.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
TextRequest in advance JLE 81-2427Offsite

Details

Description
xiii, 514 p. : ill.; 25 cm.
Subject
  • Advertising
  • Communication in marketing
  • Advertising media planning
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JLE 81-2427
ISBN
0130152307
LCCN
81012075
OCLC
  • 7731229
  • NYPG82-B11152
Author
Ray, Michael L.
Title
Advertising and communication management / Michael L. Ray.
Imprint
Englewood Cliffs, N.J. : Prentice-Hall, c1982.
Bibliography
Includes bibliographical references and index.
Research Call Number
JLE 81-2427
View in Legacy Catalog