Research Catalog
Appraising research on advertising's economic impacts
- Title
- Appraising research on advertising's economic impacts / by Mark S. Albion and Paul W. Farris.
- Author
- Albion, Mark S., 1951-
- Publication
- Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, 1979.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLF 81-1328 | Offsite |
Details
- Additional Authors
- Farris, Paul.
- Description
- xiii, 197 p. : ill.; 28 cm.
- Series Statement
- Report / Marketing Science Institute ; no. 79-115
- Subject
- Note
- "A revised and augmented treatment of the 'economics' portion of MSI's 1971 study, Appraising the economic and social effects of advertising."
- Bibliography (note)
- Bibliography: p. 181-196.
- Call Number
- JLF 81-1328
- LCCN
- 81145355
- OCLC
- 6162879
- NYPG82-B16592
- Author
- Albion, Mark S., 1951-
- Title
- Appraising research on advertising's economic impacts / by Mark S. Albion and Paul W. Farris.
- Imprint
- Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, 1979.
- Series
- Report / Marketing Science Institute ; no. 79-115
- Bibliography
- Bibliography: p. 181-196.
- Added Author
- Farris, Paul.
- Research Call Number
- JLF 81-1328