Research Catalog
Promotion : advertising, publicity, personal selling, sales promotion
- Title
- Promotion : advertising, publicity, personal selling, sales promotion / Richard E. Stanley.
- Author
- Stanley, Richard E.
- Publication
- Englewood Cliffs, NJ : Prentice-Hall, [1982]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 82-354|m(SASB) | Offsite |
Details
- Description
- xxii, 389 p. : ill.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographies and index.
- Call Number
- JLE 82-354
- ISBN
- 0137308957
- LCCN
- 81021095
- OCLC
- 8034296
- NYPG82-B17541
- Author
- Stanley, Richard E.
- Title
- Promotion : advertising, publicity, personal selling, sales promotion / Richard E. Stanley.
- Imprint
- Englewood Cliffs, NJ : Prentice-Hall, [1982]
- Edition
- 2nd ed.
- Bibliography
- Includes bibliographies and index.
- Research Call Number
- JLE 82-354