Research Catalog

Title

Marketplace Canada : some controversial dimensions / edited by Stanley J. Shapiro, Louise Heslop.

Publication

Toronto ; New York : McGraw-Hill Ryerson, c1982.

Items in the Library & Off-site

Details

Additional Authors

• Shapiro, Stanley J.
• Heslop, Louise.

Description

xiv, 301 p. : map; 23 cm.

Series Statement

McGraw-Hill Ryerson Limited series in Canadian marketing and management

Subjects

• Marketing > Canada
• Canada > Commerce

Bibliography (note)

• Includes bibliographical references and index.

Contents

TV advertising directed at children / Marvin E. Goldberg -- Ontario Rusty Ford Owners' Association v. Ford Motor Company of Canada / Michael R. Pearce and Alan R. Greer -- Advertising and women / Louise A. Heslop and Alice E. Courtney -- The life cycle of consumer protection in British Columbia / Robert G. Wyckham -- The Westinghouse Canada appliance takeover / Stanley J. Shapiro, Louise A. Heslop, and Richard Yates -- The Ontario grocery chains / Daniel Aronchik and Stanley J. Shapiro -- The Hudson's Bay-Simpson's-Sears merger / Carl A. Lawrence -- Issued in Canadian competition legislation / J.A. Barnhill -- The statutory grain freight rate / Sheila A. Brown -- The Controversy over electronic point-of-sale systems / Mel S. Moyer -- Taxation of advertising / James G. Barnes and Chris R. Vaughan -- Energy and the economy / Catherine Hunt and John Neate.

Call Number

JLE 84-634

ISBN

0070779554 (pbk.)

LCCN

82213045

OCLC

• 9411882
• NYPG83-B13640

Title

Marketplace Canada : some controversial dimensions / edited by Stanley J. Shapiro, Louise Heslop.

Imprint

Toronto ; New York : McGraw-Hill Ryerson, c1982.

Series

McGraw-Hill Ryerson Limited series in Canadian marketing and management

Bibliography

Includes bibliographical references and index.

Added Author

Shapiro, Stanley J.

Heslop, Louise.

Research Call Number

JLE 84-634