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Adman and Eve an empirical study of the relative marketing effectiveness of traditional and modern portrayals of women in certain mass-media advertisements : carried out in June-October 1981 for the Equal Opportunities Commission

Title: Adman and Eve [microform] : an empirical study of the relative marketing effectiveness of traditional and modern portrayals of women in certain mass-media advertisements : carried out in June-October 1981 for the Equal Opportunities Commission / by Robert Hamilton, Brian Haworth, Nazli Sardar.
Author: Hamilton, Robert.
Publication: Manchester [Greater Manchester] : Equal Opportunities Commission, [1982]

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Details

Additional Authors

Description

41 p.; 31 cm.

Subject

Women in advertising

Note

"April 1982."
"EOC 166/2K/03/82"

Bibliography (note)

Bibliography: p. 40-41.

Reproduction (note)

Microfilm.

Call Number

*ZT-1810, no. 9

ISBN

0905829522

OCLC

NYPG83-B31576

Author

Hamilton, Robert.

Title

Adman and Eve [microform] : an empirical study of the relative marketing effectiveness of traditional and modern portrayals of women in certain mass-media advertisements : carried out in June-October 1981 for the Equal Opportunities Commission / by Robert Hamilton, Brian Haworth, Nazli Sardar.

Imprint

Manchester [Greater Manchester] : Equal Opportunities Commission, [1982]

Bibliography

Bibliography: p. 40-41.

Reproduction

Microfilm. New York : New York Public Library, 1988. 1 microfilm reel ; 35 mm. (MN *ZZ-29222)

Added Author

Haworth, Brian.

Sardar, Nazli.

Great Britain. Equal Opportunities Commission.

Research Call Number

*ZT-1810, no. 9

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