Research Catalog
Marketing management : strategy and cases
- Title
- Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.
- Author
- Dalrymple, Douglas J.
- Publication
- New York : Wiley, c1983.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 83-1670 | Offsite |
Details
- Additional Authors
- Parsons, Leonard J.
- Description
- xiii, 821 p. : ill.; 24 cm.
- Series Statement
- Wiley series in marketing, 0273-2955
- Subjects
- Bibliography (note)
- Includes bibliographical references and indexes.
- Call Number
- JLE 83-1670
- ISBN
- 0471098477
- LCCN
- 82024856
- OCLC
- 9110583
- NYPG83-B39063
- Author
- Dalrymple, Douglas J.
- Title
- Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.
- Imprint
- New York : Wiley, c1983.
- Edition
- 3rd ed.
- Series
- Wiley series in marketing, 0273-2955
- Bibliography
- Includes bibliographical references and indexes.
- Added Author
- Parsons, Leonard J.
- Research Call Number
- JLE 83-1670