Research Catalog

Systematic new product development

Title
Systematic new product development / Gordon Douglas, Philip Kemp, and Jeremy Cook.
Author
Douglas, Gordon.
Publication
Aldershot, Hants, England : Gower, 1983.

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Details

Additional Authors
  • Kemp, Philip.
  • Cook, Jeremy.
Description
vii, 175 p. : ill.; 23 cm.
Subject
  • New products
  • Marketing
  • Diversification in industry
Note
  • Includes index.
Bibliography (note)
  • Bibliography: p. [171]-172.
Call Number
JLD 84-1413
ISBN
0566024128
LCCN
83167232
OCLC
  • 10558568
  • NYPG83-B40088
Author
Douglas, Gordon.
Title
Systematic new product development / Gordon Douglas, Philip Kemp, and Jeremy Cook.
Imprint
Aldershot, Hants, England : Gower, 1983.
Edition
2nd ed.
Bibliography
Bibliography: p. [171]-172.
Added Author
Kemp, Philip.
Cook, Jeremy.
Research Call Number
JLD 84-1413
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