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Advertising and sales promotion : cost-effective techniques for your small business

Title
Advertising and sales promotion : cost-effective techniques for your small business / William H. Brannen.
Author
Brannen, William H.
Publication
Englewood Cliffs, N.J. : Prentice-Hall, c1983.

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Details

Description
vii, 247 p. : ill.; 23 cm.
Subject
  • Advertising
  • Sales promotion
  • Small business
Note
  • "A Spectrum book."
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JLE 84-195
ISBN
  • 0130150169 (pbk.)
  • 013015024X
LCCN
83004415
OCLC
  • 9325202
  • NYPG83-B74365
Author
Brannen, William H.
Title
Advertising and sales promotion : cost-effective techniques for your small business / William H. Brannen.
Imprint
Englewood Cliffs, N.J. : Prentice-Hall, c1983.
Bibliography
Includes bibliographical references and index.
Research Call Number
JLE 84-195
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