Research Catalog
Comparison advertising : regulation and self-regulation in 55 countries
- Title
- Comparison advertising : regulation and self-regulation in 55 countries / J.J. Boddewyn.
- Author
- Boddewyn, J. J. (Jean J.)
- Publication
- New York, N.Y. : International Advertising Association, 1983.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLF 85-511 | Offsite |
Details
- Additional Authors
- International Advertising Association (1938-)
- Description
- 71 p.; 28 cm.
- Subject
- Note
- Cover has subtitle: An IAA Study.
- Bibliography (note)
- Bibliography: p. 9.
- Call Number
- JLF 85-511
- OCLC
- 9599083
- NYPG84-B10214
- Author
- Boddewyn, J. J. (Jean J.)
- Title
- Comparison advertising : regulation and self-regulation in 55 countries / J.J. Boddewyn.
- Imprint
- New York, N.Y. : International Advertising Association, 1983.
- Bibliography
- Bibliography: p. 9.
- Added Author
- International Advertising Association (1938-)
- Research Call Number
- JLF 85-511