Research Catalog
Strategic marketing : planning, implementation, and control
- Title
- Strategic marketing : planning, implementation, and control / Barton A. Weitz [ed.], Robin Wensley [ed.].
- Publication
- Boston, Mass. : Kent Pub. Co., c1984.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 84-2500 | Offsite |
Holdings
Details
- Additional Authors
- Description
- x, 500 p. : ill.; 25 cm.
- Series Statement
- Kent series in marketing
- Subject
- Marketing
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JLE 84-2500
- ISBN
- 0534009719
- LCCN
- 83004324
- OCLC
- 9371115
- 9371115
- Title
- Strategic marketing : planning, implementation, and control / Barton A. Weitz [ed.], Robin Wensley [ed.].
- Imprint
- Boston, Mass. : Kent Pub. Co., c1984.
- Series
- Kent series in marketing
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Weitz, Barton A.Wensley, Robin, 1944-
- Research Call Number
- JLE 84-2500