Research Catalog
Marketing decision making : a model-building approach
- Title
- Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler.
- Author
- Lilien, Gary L., 1946-
- Publication
- New York : Harper & Row, c1983.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 84-2577 | Offsite |
Details
- Additional Authors
- Kotler, Philip
- Description
- xx, 875 p. : ill.; 25 cm.
- Subject
- Note
- Rev. ed. of: Marketing decision making / Philip Kotler. [1971]
- Includes indexes.
- Bibliography (note)
- Bibliography: p. 809-858.
- Call Number
- JLE 84-2577
- ISBN
- 0060440767
- LCCN
- 83012699
- OCLC
- 9731913
- NYPG84-B48642
- Author
- Lilien, Gary L., 1946-
- Title
- Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler.
- Imprint
- New York : Harper & Row, c1983.
- Bibliography
- Bibliography: p. 809-858.
- Added Author
- Kotler, Philip.Kotler, Philip. Marketing decision making.
- Research Call Number
- JLE 84-2577