Research Catalog
Promotion : a guide to effective promotional planning, strategies, and executions
- Title
- Promotion : a guide to effective promotional planning, strategies, and executions / Dan Ailloni-Charas.
- Author
- Ailloni-Charas, Dan.
- Publication
- New York : Wiley, c1984.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 84-2374 | Offsite |
Details
- Description
- xi, 281 p. : ill.; 24 cm.
- Series Statement
- Ronald series on marketing management, 0275-875X
- Subjects
- Note
- "A Ronald Press publication."
- Bibliography (note)
- Includes bibliographical references and indexes.
- Call Number
- JLE 84-2374
- ISBN
- 0471080608
- LCCN
- 83026017
- OCLC
- 10277368
- NYPG84-B56707
- Author
- Ailloni-Charas, Dan.
- Title
- Promotion : a guide to effective promotional planning, strategies, and executions / Dan Ailloni-Charas.
- Imprint
- New York : Wiley, c1984.
- Series
- Ronald series on marketing management, 0275-875X
- Bibliography
- Includes bibliographical references and indexes.
- Research Call Number
- JLE 84-2374