Research Catalog

Political marketing : an approach to campaign strategy

Title
Political marketing : an approach to campaign strategy / Gary A. Mauser.
Author
Mauser, Gary A.
Publication
New York, N.Y., U.S.A. : Praeger, 1983.

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Details

Description
xiv, 304 p. : ill.; 24 cm.
Series Statement
Praeger series in public and nonprofit sector marketing
Subject
  • Campaign management
  • Political campaigns
  • Marketing
Note
  • Includes index.
Bibliography (note)
  • Bibliography: p. 281-297.
Call Number
JLE 84-492
ISBN
0030525918 (alk. paper)
LCCN
82025973
OCLC
  • 9194653
  • NYPG84-B6379
Author
Mauser, Gary A.
Title
Political marketing : an approach to campaign strategy / Gary A. Mauser.
Imprint
New York, N.Y., U.S.A. : Praeger, 1983.
Series
Praeger series in public and nonprofit sector marketing
Bibliography
Bibliography: p. 281-297.
Research Call Number
JLE 84-492
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