Research Catalog

How to measure the effects of image communication

Title
How to measure the effects of image communication [microform] / by Solomon Dutka.
Author
Dutka, Solomon, 1923-
Publication
New York, N.Y. : Audits & Surveys, c1973.

Details

Additional Authors
Audits & Surveys.
Description
11 p. : ill., port.; 24 cm.
Series Statement
Modern marketing series ; 9
Subject
  • Communication in marketing
  • Product demonstrations
  • Marketing research
Note
  • Cover title.
Reproduction (note)
  • Microfiche.
Call Number
*XME-12169
LCCN
73089679
OCLC
NYPG84-B72463
Author
Dutka, Solomon, 1923-
Title
How to measure the effects of image communication [microform] / by Solomon Dutka.
Imprint
New York, N.Y. : Audits & Surveys, c1973.
Series
Modern marketing series ; 9
Reproduction
Microfiche. New York : New York Public Library, 1988. 1 microfiche : negative ; 11 x 15 cm. (FSN-42,566)
Added Author
Audits & Surveys.
Research Call Number
*XME-12169 [Microfiche]
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