Research Catalog

Promotion : analysis, creativity, and strategy

Title
Promotion : analysis, creativity, and strategy / William P. Dommermuth.
Author
Dommermuth, William P.
Publication
Boston, Mass. : Kent Pub. Co., c1984.

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Description
xvii, 745 p. : ill.; 25 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JLE 84-3675
ISBN
0534031064 :
LCCN
84000970
OCLC
  • 10403370
  • 10403370
Author
Dommermuth, William P.
Title
Promotion : analysis, creativity, and strategy / William P. Dommermuth.
Imprint
Boston, Mass. : Kent Pub. Co., c1984.
Bibliography
Includes bibliographical references and index.
Research Call Number
JLE 84-3675
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