Research Catalog

Marketing to the changing household : management and research perspectives

Title
Marketing to the changing household : management and research perspectives / edited by Mary Lou Roberts and Lawrence H. Wortzel.
Publication
Cambridge, Mass. : Ballinger Pub. Co., 1984.

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Book/TextRequest in advance JLE 85-915Offsite

Details

Additional Authors
  • Roberts, Mary Lou.
  • Wortzel, Lawrence H.
Description
xxv, 348 p. : ill.; 24 cm.
Subjects
Note
  • Includes index.
Bibliography (note)
  • Bibliography: p. 301-330.
Call Number
JLE 85-915
ISBN
0884109860
LCCN
84012288
OCLC
  • 10913631
  • NYPG84-B85319
Title
Marketing to the changing household : management and research perspectives / edited by Mary Lou Roberts and Lawrence H. Wortzel.
Imprint
Cambridge, Mass. : Ballinger Pub. Co., 1984.
Bibliography
Bibliography: p. 301-330.
Added Author
Roberts, Mary Lou.
Wortzel, Lawrence H.
Research Call Number
JLE 85-915
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