Research Catalog
Marketing to the changing household : management and research perspectives
- Title
- Marketing to the changing household : management and research perspectives / edited by Mary Lou Roberts and Lawrence H. Wortzel.
- Publication
- Cambridge, Mass. : Ballinger Pub. Co., 1984.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Book/Text | Request in advance | JLE 85-915 | Offsite |
Details
- Additional Authors
- Description
- xxv, 348 p. : ill.; 24 cm.
- Subject
- Note
- Includes index.
- Bibliography (note)
- Bibliography: p. 301-330.
- Call Number
- JLE 85-915
- ISBN
- 0884109860
- LCCN
- 84012288
- OCLC
- 10913631
- NYPG84-B85319
- Title
- Marketing to the changing household : management and research perspectives / edited by Mary Lou Roberts and Lawrence H. Wortzel.
- Imprint
- Cambridge, Mass. : Ballinger Pub. Co., 1984.
- Bibliography
- Bibliography: p. 301-330.
- Added Author
- Roberts, Mary Lou.Wortzel, Lawrence H.
- Research Call Number
- JLE 85-915