Research Catalog
Dictionary of marketing, advertising and public relations
- Title
- Dictionary of marketing, advertising and public relations / Frank Jefkins.
- Author
- Jefkins, Frank William.
- Publication
- London : International Textbook, 1983.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 93-1663 | Offsite |
Details
- Description
- 311 p.; 24 cm.
- Alternative Title
- Marketing, advertising and public relations.
- Subjects
- Note
- First edition published in 1973 under title: Dictionary of marketing and communication.
- Call Number
- JBE 93-1663
- ISBN
- 0700202846
- OCLC
- 10166477
- NYPG84-B86046
- Author
- Jefkins, Frank William.
- Title
- Dictionary of marketing, advertising and public relations / Frank Jefkins.
- Imprint
- London : International Textbook, 1983.
- Edition
- 2nd ed.
- Added Title
- Marketing, advertising and public relations.
- Research Call Number
- JBE 93-1663