Research Catalog
Advertising in the broadcast and cable media
- Title
- Advertising in the broadcast and cable media / Elizabeth J. Heighton, Don R. Cunningham.
- Author
- Heighton, Elizabeth J.
- Publication
- Belmont, Calif. : Wadsworth Pub. Co., c1984.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 85-257 | Offsite |
Details
- Additional Authors
- Cunningham, Don R.
- Description
- xv, 368 p. : ill.; 25 cm.
- Series Statement
- Wadsworth series in mass communication
- Subject
- Note
- Includes index.
- Rev. ed. of: Advertising in the broadcast media. 1976.
- Bibliography (note)
- Bibliography: p. 361-363.
- Call Number
- JLE 85-257
- ISBN
- 0534029140
- LCCN
- 83005805
- OCLC
- 9392763
- NYPG84-B86279
- Author
- Heighton, Elizabeth J.
- Title
- Advertising in the broadcast and cable media / Elizabeth J. Heighton, Don R. Cunningham.
- Imprint
- Belmont, Calif. : Wadsworth Pub. Co., c1984.
- Edition
- 2nd ed.
- Series
- Wadsworth series in mass communication
- Bibliography
- Bibliography: p. 361-363.
- Added Author
- Cunningham, Don R.
- Research Call Number
- JLE 85-257