Research Catalog

Packaging the presidency : a history and criticism of presidential campaign advertising

Title
Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson.
Author
Jamieson, Kathleen Hall.
Publication
New York : Oxford University Press, 1984.

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StatusFormatAccessCall NumberItem Location
TextUse in library IBM 84-3780Schwarzman Building - Milstein Division Room 121

Details

Description
xiii, 505 p. : ill.; 25 cm.
Subject
  • Presidents > United States > Election
  • Advertising, Political > United States
  • United States > Politics and government > 1945-1989
Note
  • Includes index.
Bibliography (note)
  • Bibliography: p. 472-495.
Call Number
IBM 84-3780
ISBN
0195035046
LCCN
84007134
OCLC
  • 10711045
  • NYPG84-B88160
Author
Jamieson, Kathleen Hall.
Title
Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson.
Imprint
New York : Oxford University Press, 1984.
Bibliography
Bibliography: p. 472-495.
Research Call Number
IBM 84-3780
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