Research Catalog

Perceived quality : how consumers view stores and merchandise

Title
Perceived quality : how consumers view stores and merchandise / edited by Jacob Jacoby, Jerry C. Olson.
Publication
Lexington, Mass. : LexingtonBooks, c1985.

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Details

Additional Authors
  • Jacoby, Jacob.
  • Olson, J. C. (Jerry Chipman), 1917-2013.
Description
xiv, 311 p. : ill.; 24 cm.
Series Statement
Advances in retailing series
Subject
  • Consumers' preferences
  • Quality of products
  • Selectivity (Psychology)
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JLE 85-280
ISBN
0669082724 (alk. paper)
LCCN
83049531
OCLC
  • 10800927
  • NYPG84-B99430
Title
Perceived quality : how consumers view stores and merchandise / edited by Jacob Jacoby, Jerry C. Olson.
Imprint
Lexington, Mass. : LexingtonBooks, c1985.
Series
Advances in retailing series
Bibliography
Includes bibliographical references and index.
Added Author
Jacoby, Jacob.
Olson, J. C. (Jerry Chipman), 1917-2013.
Research Call Number
JLE 85-280
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