Research Catalog

Marketing practices in the alcoholic beverage industry : toward an understanding of how macro-environmental forces shape marketing strategies in the alcoholic beverage industry : a supplement to phase[s] I and II

Title: Marketing practices in the alcoholic beverage industry : toward an understanding of how macro-environmental forces shape marketing strategies in the alcoholic beverage industry : a supplement to phase[s] I and II [microform] / [Response Analysis Corp.] ; prepared for National Inst. on Alcohol Abuse and Alcoholism].
Author: Bloom, Paul N.
Publication: Princeton, N.J. : Response Analysis, 1981.

Details

Additional Authors

Description

[19 p.]; 28 cm.

Uniform Title

Marketing of alcoholic beverages.

Subject

Note

"NIAAA/NCALI [no.] 81-22."
Supplement to: The marketing of alcoholic beverages.
"PB82-138579."
"Prepared by P.N. Bloom.
Author's name on microfiche header: Paul N. Bloom.
"September 1981."

Bibliography (note)

Bibliography: p. 15-16.

Reproduction (note)

Microfiche.

Call Number

*XME-12077

OCLC

NYPG85-B10629

Author

Bloom, Paul N.

Title

Marketing practices in the alcoholic beverage industry : toward an understanding of how macro-environmental forces shape marketing strategies in the alcoholic beverage industry : a supplement to phase[s] I and II [microform] / [Response Analysis Corp.] ; prepared for National Inst. on Alcohol Abuse and Alcoholism].

Imprint

Princeton, N.J. : Response Analysis, 1981.

Bibliography

Bibliography: p. 15-16.

Reproduction

Microfiche. Springfield, Va. : National Technical Information Service, [1982?]. 1 microfiche : negative ; 11 x 15 cm.

Added Author

Response Analysis Corporation.

National Institute on Alcohol Abuse and Alcoholism (U.S.)

Added Title

Marketing of alcoholic beverages.

Research Call Number

*XME-12077

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