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Public policy and marketing practices : proceedings of workshop held at Northwestern University, Evanston, Illinois, June 12-13, 1972.

Title: Public policy and marketing practices : proceedings of workshop held at Northwestern University, Evanston, Illinois, June 12-13, 1972. / edited by Fred. C. Allvine.
Author: Workshop on Public Policy and Marketing Practices (1972 : Northwestern University)
Publication: Chicago : American Marketing Association, c1973.

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Details

Additional Authors

Description

x, 409 p. : ill.; 23 cm.

Subjects

Bibliography (note)

Includes bibliographies and index.

Call Number

JLE 85-184

OCLC

24078158
NYPG85-B18269

Conference

Workshop on Public Policy and Marketing Practices (1972 : Northwestern University)

Title

Public policy and marketing practices : proceedings of workshop held at Northwestern University, Evanston, Illinois, June 12-13, 1972. / edited by Fred. C. Allvine.

Imprint

Chicago : American Marketing Association, c1973.

Bibliography

Includes bibliographies and index.

Added Author

Allvine, Fred C.

American Marketing Association.

Northwestern University (Evanston, Ill.)

Research Call Number

JLE 85-184

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