Research Catalog
Advertising effectiveness in a crowded television environment
- Title
- Advertising effectiveness in a crowded television environment [microform] / by Michael L. Ray and Peter H. Webb.
- Author
- Ray, Michael L.
- Publication
- Cambridge, Mass. : Marketing Science Institute, 1978.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | *ZT-1435 | Offsite |
Details
- Additional Authors
- Webb, Peter H.
- Description
- iv, 39 p.; 28 cm.
- Series Statement
- Working paper - Marketing Science Institute
- Preliminary research report - Marketing Science Institute
- Report - Marketing Science Institute ; no. 78-113
- Subject
- Bibliography (note)
- Bibliography: p. 38.
- Reproduction (note)
- Microfilm.
- Call Number
- *ZT-1435, no. 36
- OCLC
- NYPG85-B22419
- Author
- Ray, Michael L.
- Title
- Advertising effectiveness in a crowded television environment [microform] / by Michael L. Ray and Peter H. Webb.
- Imprint
- Cambridge, Mass. : Marketing Science Institute, 1978.
- Series
- Working paper - Marketing Science InstitutePreliminary research report - Marketing Science InstituteReport - Marketing Science Institute ; no. 78-113
- Bibliography
- Bibliography: p. 38.
- Reproduction
- Microfilm. New York : New York Public Library, 1984. 1 microfilm reel ; 35 mm. (MN *ZZ-23675)
- Added Author
- Webb, Peter H.
- Research Call Number
- *ZT-1435, no. 36 [Microfilm]