Research Catalog

Communicating with consumers : the information processing approach

Title
Communicating with consumers : the information processing approach / edited by Michael L. Ray and Scott Ward.
Publication
Beverly Hills, Calif. : Sage Publications, 1976, c1975.

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StatusVol/DateFormatAccessCall NumberItem Location
v. 17-22TextRequest in advance JFK 84-304 v. 17-22Offsite

Details

Additional Authors
  • Ray, Michael L.
  • Ward, Scott, 1942-
Description
142 p. : ill.; 22 cm.
Series Statement
Sage contemporary social science issues ; \21
Subject
Consumers
Note
  • "The material in this publication originally appeared as a special issue of Communication research (volume 2, number 3, July 1975)."
Bibliography (note)
  • Includes bibliographies.
Call Number
JFK 84-304 v. 21
ISBN
0803905793
LCCN
75032370
OCLC
  • 2034765
  • NYPG85-B23717
Title
Communicating with consumers : the information processing approach / edited by Michael L. Ray and Scott Ward.
Imprint
Beverly Hills, Calif. : Sage Publications, 1976, c1975.
Series
Sage contemporary social science issues ; \21
Bibliography
Includes bibliographies.
Added Author
Ray, Michael L.
Ward, Scott, 1942-
Research Call Number
JFK 84-304 v. 21
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