Research Catalog

Consumer behavior

Title
Consumer behavior / Thomas S. Robertson, Joan Zielinski, Scott Ward.
Author
Robertson, Thomas S.
Publication
Glenview, Ill. : Scott, Foresman, c1984.

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Details

Additional Authors
  • Zielinski, Joan, 1948-
  • Ward, Scott, 1942-
Description
xv, 640 p. : ill., (some col.); 24 cm.
Series Statement
Scott, Foresman series in marketing
Subject
  • Consumers
  • Motivation research (Marketing)
Bibliography (note)
  • Includes bibliographical references and indexes.
Call Number
JLE 85-2441
ISBN
0673158411
LCCN
83020423
OCLC
  • 10277279
  • NYPG85-B34855
Author
Robertson, Thomas S.
Title
Consumer behavior / Thomas S. Robertson, Joan Zielinski, Scott Ward.
Imprint
Glenview, Ill. : Scott, Foresman, c1984.
Series
Scott, Foresman series in marketing
Bibliography
Includes bibliographical references and indexes.
Added Author
Zielinski, Joan, 1948-
Ward, Scott, 1942-
Research Call Number
JLE 85-2441
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