Research Catalog

The marketing renaissance

Title
The marketing renaissance / David E. Gumpert, editor.
Publication
New York : Wiley, c1985.

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TextRequest in advance JLE 85-2161Offsite

Details

Additional Authors
Gumpert, David E.
Description
ix, 578 p. : ill.; 25 cm.
Series Statement
Harvard business review executive book series
Subject
Bibliography (note)
  • Includes bibliographical references and indexes.
Call Number
JLE 85-2161
ISBN
0471813524
LCCN
84026991
OCLC
  • 11519104
  • NYPG85-B39767
Title
The marketing renaissance / David E. Gumpert, editor.
Imprint
New York : Wiley, c1985.
Series
Harvard business review executive book series
Bibliography
Includes bibliographical references and indexes.
Added Author
Gumpert, David E.
Research Call Number
JLE 85-2161
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