Research Catalog

The marketing edge : making strategies work

Title
The marketing edge : making strategies work / Thomas V. Bonoma.
Author
Bonoma, Thomas V.
Publication
New York : Free Press, c1985.

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Details

Description
xiii, 241 p. : ill.; 25 cm.
Subject
Marketing
Note
  • Includes index.
Bibliography (note)
  • Bibliography: p. 229-237.
Call Number
JLE 85-2534
ISBN
0029042003
LCCN
85001560
OCLC
  • 11677457
  • NYPG85-B46667
Author
Bonoma, Thomas V.
Title
The marketing edge : making strategies work / Thomas V. Bonoma.
Imprint
New York : Free Press, c1985.
Bibliography
Bibliography: p. 229-237.
Research Call Number
JLE 85-2534
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