Research Catalog
The marketing edge : making strategies work
- Title
- The marketing edge : making strategies work / Thomas V. Bonoma.
- Author
- Bonoma, Thomas V.
- Publication
- New York : Free Press, c1985.
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | JLE 85-2534|m(SASB) | Offsite |
Details
- Description
- xiii, 241 p. : ill.; 25 cm.
- Subject
- Marketing
- Note
- Includes index.
- Bibliography (note)
- Bibliography: p. 229-237.
- Call Number
- JLE 85-2534
- ISBN
- 0029042003
- LCCN
- 85001560
- OCLC
- 11677457
- NYPG85-B46667
- Author
- Bonoma, Thomas V.
- Title
- The marketing edge : making strategies work / Thomas V. Bonoma.
- Imprint
- New York : Free Press, c1985.
- Bibliography
- Bibliography: p. 229-237.
- Research Call Number
- JLE 85-2534