Research Catalog

An annotated and extended bibliography of health care marketing

Title: An annotated and extended bibliography of health care marketing / compiled by Philip D. Cooper, Karen M. Jones, John K. Wong.
Author: Cooper, Philip D., 1942-
Publication: Chicago, IL : American Marketing Association, c1984.

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Additional Authors

Description

xvi, 186 p.; 23 cm.

Series Statement

AMA bibliography series

Uniform Title

Bibliography series (American Marketing Association)

Subjects

Call Number

JLE 85-1530

ISBN

0877571716 (pbk.)

LCCN

84016795

OCLC

Author

Cooper, Philip D., 1942-

Title

An annotated and extended bibliography of health care marketing / compiled by Philip D. Cooper, Karen M. Jones, John K. Wong.

Imprint

Chicago, IL : American Marketing Association, c1984.

Series

AMA bibliography series

Bibliography series (American Marketing Association)

Added Author

Jones, Karen M.

Wong, John K.

Research Call Number

JLE 85-1530