Research Catalog

Marketing warfare

Title
Marketing warfare / by Al Ries and Jack Trout.
Author
Ries, Al.
Publication
New York : McGraw-Hill, c1986.

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TextRequest in advance JLD 85-3522Offsite

Details

Additional Authors
Trout, Jack.
Description
viii, 216 p., [2] leaves of plates : ill.; 21 cm.
Subject
  • Marketing
  • Competition
Note
  • Includes index.
Call Number
JLD 85-3522
ISBN
007052730X
LCCN
85014957
OCLC
  • 12214415
  • NYPG85-B77487
Author
Ries, Al.
Title
Marketing warfare / by Al Ries and Jack Trout.
Imprint
New York : McGraw-Hill, c1986.
Added Author
Trout, Jack.
Research Call Number
JLD 85-3522
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