Research Catalog
Marketing research : measurement and method : a text with cases
- Title
- Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.
- Author
- Tull, Donald S.
- Publication
- New York : Macmillan ; London : Collier Macmillan, c1984.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | JLE 86-702 | Offsite |
Details
- Additional Authors
- Hawkins, Del I.
- Description
- xvi, 794 p. : ill.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JLE 86-702
- ISBN
- 0024217808
- LCCN
- 83007974
- OCLC
- 9440909
- NYPG85-B84568
- Author
- Tull, Donald S.
- Title
- Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.
- Imprint
- New York : Macmillan ; London : Collier Macmillan, c1984.
- Edition
- 3rd ed.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Hawkins, Del I.
- Research Call Number
- JLE 86-702