Research Catalog

Marketing research : measurement and method : a text with cases

Title
Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.
Author
Tull, Donald S.
Publication
New York : Macmillan ; London : Collier Macmillan, c1984.

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Details

Additional Authors
Hawkins, Del I.
Description
xvi, 794 p. : ill.; 24 cm.
Subject
  • Marketing research
  • Marketing research > Case studies
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JLE 86-702
ISBN
0024217808
LCCN
83007974
OCLC
  • 9440909
  • NYPG85-B84568
Author
Tull, Donald S.
Title
Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.
Imprint
New York : Macmillan ; London : Collier Macmillan, c1984.
Edition
3rd ed.
Bibliography
Includes bibliographical references and index.
Added Author
Hawkins, Del I.
Research Call Number
JLE 86-702
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