Research Catalog

Marketing effectiveness, insights from accounting and finance

Title
Marketing effectiveness, insights from accounting and finance / [edited by] Stanley J. Shapiro, V.H. Kirpalani.
Publication
Boston : Allyn and Bacon, c1984.

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Details

Additional Authors
  • Shapiro, Stanley J.
  • Kirpalani, V. H. (Vishnu H.), 1928-
Description
xvii, 542 p. : ill.; 24 cm.
Subject
Note
  • "EDP 1379941"--Cover.
Bibliography (note)
  • Includes bibliographies and index.
Call Number
JLE 86-786
ISBN
0205079946
LCCN
83011930 //r84
OCLC
  • 9643804
  • NYPG85-B89042
Title
Marketing effectiveness, insights from accounting and finance / [edited by] Stanley J. Shapiro, V.H. Kirpalani.
Imprint
Boston : Allyn and Bacon, c1984.
Bibliography
Includes bibliographies and index.
Added Author
Shapiro, Stanley J.
Kirpalani, V. H. (Vishnu H.), 1928-
Research Call Number
JLE 86-786
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