Research Catalog
Marketing effectiveness, insights from accounting and finance
- Title
- Marketing effectiveness, insights from accounting and finance / [edited by] Stanley J. Shapiro, V.H. Kirpalani.
- Publication
- Boston : Allyn and Bacon, c1984.
Items in the Library & Off-site
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | JLE 86-786 | Offsite |
Details
- Additional Authors
- Description
- xvii, 542 p. : ill.; 24 cm.
- Subject
- Note
- "EDP 1379941"--Cover.
- Bibliography (note)
- Includes bibliographies and index.
- Call Number
- JLE 86-786
- ISBN
- 0205079946
- LCCN
- 83011930 //r84
- OCLC
- 9643804
- NYPG85-B89042
- Title
- Marketing effectiveness, insights from accounting and finance / [edited by] Stanley J. Shapiro, V.H. Kirpalani.
- Imprint
- Boston : Allyn and Bacon, c1984.
- Bibliography
- Includes bibliographies and index.
- Added Author
- Shapiro, Stanley J.Kirpalani, V. H. (Vishnu H.), 1928-
- Research Call Number
- JLE 86-786