Research Catalog
MaxiMarketing : the new direction in advertising, promotion, and marketing strategy
- Title
- MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins.
- Author
- Rapp, Stan.
- Publication
- New York : McGraw-Hill, c1987.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 86-4705 | Offsite |
Details
- Additional Authors
- Collins, Thomas L.
- Description
- x, 278 p. : ill.; 24 cm.
- Subject
- Note
- Includes index.
- Bibliography (note)
- Bibliography: p. 269-274.
- Call Number
- JLE 86-4705
- ISBN
- 0070511918
- LCCN
- 86015345
- OCLC
- 13859256
- NYPG86-B100763
- Author
- Rapp, Stan.
- Title
- MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins.
- Imprint
- New York : McGraw-Hill, c1987.
- Bibliography
- Bibliography: p. 269-274.
- Added Author
- Collins, Thomas L.
- Research Call Number
- JLE 86-4705