Research Catalog
Meta-analysis in marketing : generalization of response models
- Title
- Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann.
- Author
- Farley, John U.
- Publication
- Lexington, Mass. : Lexington Books, c1986.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 87-936|m(SASB) | Offsite |
Details
- Additional Authors
- Lehmann, Donald R.
- Description
- xiv, 121 p. : ill.; 24 cm.
- Alternative Title
- Marketing Science Institute series.
- Subjects
- Note
- "Marketing Science Institute series"--Jacket.
- Includes index.
- Bibliography (note)
- Bibliography: p. [109]-115.
- Call Number
- JLE 87-936
- ISBN
- 0669140392 (alk. paper)
- LCCN
- 86045606
- OCLC
- 13792077
- NYPG86-B112155
- Author
- Farley, John U.
- Title
- Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann.
- Imprint
- Lexington, Mass. : Lexington Books, c1986.
- Bibliography
- Bibliography: p. [109]-115.
- Added Author
- Lehmann, Donald R.
- Added Title
- Marketing Science Institute series.
- Research Call Number
- JLE 87-936