Research Catalog
Marketing management and strategy : a reader
- Title
- Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox.
- Publication
- Englewood Cliffs, N.J. : Prentice-Hall, c1984.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 86-2191|m(SASB) | Offsite |
Details
- Additional Authors
- Description
- xii, 448 p. : ill.; 24 cm.
- Subject
- Marketing > Management
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JLE 86-2191
- ISBN
- 0135582482 (pbk.)
- LCCN
- 83026944
- OCLC
- 10273030
- NYPG86-B19026
- Title
- Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox.
- Imprint
- Englewood Cliffs, N.J. : Prentice-Hall, c1984.
- Edition
- 3rd ed.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Kotler, Philip.Cox, Keith Kohn.
- Research Call Number
- JLE 86-2191