Research Catalog
The fundamentals of advertising
- Title
- The fundamentals of advertising / John Wilmshurst.
- Author
- Wilmshurst, John.
- Publication
- London : Heinemann, 1985.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 87-1455|m(SASB) | Offsite |
Holdings
Details
- Additional Authors
- Description
- xiv, 267 p., [8] p. of plates : ill.; 24 cm.
- Subject
- Advertising
- Note
- Published on behalf of the Institute of Marketing and the CAM Foundation.
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JLE 87-1455
- ISBN
- 0434923303 (pbk)
- OCLC
- 16661841
- 16661841
- Author
- Wilmshurst, John.
- Title
- The fundamentals of advertising / John Wilmshurst.
- Imprint
- London : Heinemann, 1985.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Institute of Marketing.CAM Foundation.
- Research Call Number
- JLE 87-1455