Research Catalog

Effective communications and advertising for financial institutions

Title
Effective communications and advertising for financial institutions / Thomas J. Burns.
Author
Burns, Thomas J., 1942-
Publication
Englewood Cliffs, N.J. : Prentice-Hall, c1986.

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TextRequest in advance JLE 86-1689Offsite

Details

Description
xvi, 299 p. : ill.; 25 cm.
Subject
  • Bank marketing
  • Banks and banking > Public relations
  • Advertising > Banks and banking
  • Communication in personnel management
Note
  • "A Reston book."
Bibliography (note)
  • Bibliography: p.
  • Includes bibliographies and index.
Call Number
JLE 86-1689
ISBN
0835915565
LCCN
85025641
OCLC
  • 12724383
  • NYPG86-B35456
Author
Burns, Thomas J., 1942-
Title
Effective communications and advertising for financial institutions / Thomas J. Burns.
Imprint
Englewood Cliffs, N.J. : Prentice-Hall, c1986.
Bibliography
Bibliography: p.
Includes bibliographies and index.
Research Call Number
JLE 86-1689
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