Research Catalog
Advertising media models : a practical guide
- Title
- Advertising media models : a practical guide / Roland T. Rust.
- Author
- Rust, Roland T.
- Publication
- Lexington, MA : Lexington Books, [1986]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 86-3072 | Offsite |
Details
- Description
- x, 159 p. : ill.; 24 cm.
- Subject
- Advertising media planning > Mathematical models
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JLE 86-3072
- ISBN
- 0669093750 (alk. paper)
- LCCN
- 84048438
- OCLC
- 13328131
- NYPG86-B52520
- Author
- Rust, Roland T.
- Title
- Advertising media models : a practical guide / Roland T. Rust.
- Imprint
- Lexington, MA : Lexington Books, [1986]
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JLE 86-3072