Research Catalog

Marketing technical ideas and products successfully!

Title
Marketing technical ideas and products successfully! / edited by Lois K. Moore, Daniel L. Plung.
Publication
New York : Institute of Electrical and Electronics Engineers, c1985.

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Details

Additional Authors
  • Moore, Lois K.
  • Plung, Daniel L.
  • IEEE Professional Communication Society.
Description
x, 390 p. : ill., ports.; 29 cm.
Series Statement
IEEE Press selected reprint series
Subject
Industrial marketing
Note
  • "Prepared under the sponsorship of the IEEE Professional Communication Society."
Bibliography (note)
  • Includes bibliographies and indexes.
Call Number
JLF 86-1636
ISBN
0879421851
LCCN
84022414
OCLC
  • 11291079
  • NYPG86-B59690
Title
Marketing technical ideas and products successfully! / edited by Lois K. Moore, Daniel L. Plung.
Imprint
New York : Institute of Electrical and Electronics Engineers, c1985.
Series
IEEE Press selected reprint series
Bibliography
Includes bibliographies and indexes.
Added Author
Moore, Lois K.
Plung, Daniel L.
IEEE Professional Communication Society.
Research Call Number
JLF 86-1636
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