Research Catalog
The Role of affect in consumer behavior : emerging theories and applications
- Title
- The Role of affect in consumer behavior : emerging theories and applications / edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson.
- Publication
- Lexington, Mass. : Lexington Books, c1986.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 86-3376|m(SASB) | Offsite |
Details
- Additional Authors
- Description
- ix, 196 p. : ill.; 24 cm.
- Subject
- Note
- Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC² Institute of the University of Texas at Austin.
- Includes index.
- Bibliography (note)
- Bibliography: p. [161]-184.
- Call Number
- JLE 86-3376
- ISBN
- 0669128740 (alk. paper)
- LCCN
- 85046042
- OCLC
- 13186525
- 13186525
- Title
- The Role of affect in consumer behavior : emerging theories and applications / edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson.
- Imprint
- Lexington, Mass. : Lexington Books, c1986.
- Bibliography
- Bibliography: p. [161]-184.
- Added Author
- Peterson, Robert A.Hoyer, Wayne D.Wilson, William R. (William Raft), 1947-University of Texas at Austin. College of Business Administration.IC² Institute.
- Research Call Number
- JLE 86-3376