Research Catalog
The management of business-to-business advertising : a working guide for small to mid-size companies
- Title
- The management of business-to-business advertising : a working guide for small to mid-size companies / Stewart Halsey Ross.
- Author
- Ross, Stewart Halsey.
- Publication
- New York : Quorum Books, 1986.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 86-4290 | Offsite |
Details
- Description
- xviii, 157 p.; 25 cm.
- Subject
- Advertising, Industrial > Management
- Note
- Includes index.
- Bibliography (note)
- Bibliography: p. [153]-154.
- Call Number
- JLE 86-4290
- ISBN
- 0899301630 (lib. bdg. : alk. paper)
- LCCN
- 85031726
- OCLC
- 13064705
- NYPG86-B88661
- Author
- Ross, Stewart Halsey.
- Title
- The management of business-to-business advertising : a working guide for small to mid-size companies / Stewart Halsey Ross.
- Imprint
- New York : Quorum Books, 1986.
- Bibliography
- Bibliography: p. [153]-154.
- Research Call Number
- JLE 86-4290