Research Catalog

Copywriter's handbook : a practical guide for advertising and promotion of specialized and scholarly books and journals

Title
Copywriter's handbook : a practical guide for advertising and promotion of specialized and scholarly books and journals / Nat G. Bodian.
Author
Bodian, Nat G., 1921-
Publication
Philadelphia : ISI Press, c1984.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
TextUse in library JFF 86-1097Schwarzman Building - General Research Room 315

Details

Description
xx, 277 p. : ill.; 27 cm.
Subject
  • Scholarly publishing > Handbooks, manuals, etc
  • Books > Marketing > Handbooks, manuals, etc
  • Advertising copy > Handbooks, manuals, etc
  • Scholarly periodicals > Marketing > Handbooks, manuals, etc
  • Periodicals > Marketing > Handbooks, manuals, etc
  • Publishers and publishing > Handbooks, manuals, etc
Note
  • Includes index.
Bibliography (note)
  • Bibliography: p. 226-227.
Call Number
JFF 86-1097
ISBN
  • 0894950401
  • 0894950398 (pbk.)
LCCN
84015781 //r85
OCLC
  • 11068154
  • NYPG86-B91539
Author
Bodian, Nat G., 1921-
Title
Copywriter's handbook : a practical guide for advertising and promotion of specialized and scholarly books and journals / Nat G. Bodian.
Imprint
Philadelphia : ISI Press, c1984.
Bibliography
Bibliography: p. 226-227.
Research Call Number
JFF 86-1097
View in Legacy Catalog