- Additional Authors
- Marketing Science Institute.
- Description
- [27] leaves; 29 cm.
- Subject
- Reproduction (note)
- Call Number
- *XME-12589
- OCLC
- NYPG86-B92993
- Title
Measuring and evaluating sales promotions to the trade and to consumers [microform] : summary of MSI conference, October 3-4, 1985, Sheraton Commander Hotel, Cambridge.
- Imprint
[Cambridge, Mass.] : Marketing Science Institute, [1985?]
- Reproduction
Microfiche. New York : New York Public Library, 1988. 1 microfiche : negative ; 11 x 15 cm. (FSN 44,226)
- Added Author
Marketing Science Institute.
- Research Call Number
*XME-12589 [Microfiche]