Research Catalog

Measuring and evaluating sales promotions to the trade and to consumers summary of MSI conference, October 3-4, 1985, Sheraton Commander Hotel, Cambridge.

Title
Measuring and evaluating sales promotions to the trade and to consumers [microform] : summary of MSI conference, October 3-4, 1985, Sheraton Commander Hotel, Cambridge.
Publication
[Cambridge, Mass.] : Marketing Science Institute, [1985?]

Details

Additional Authors
Marketing Science Institute.
Description
[27] leaves; 29 cm.
Subject
  • Sales promotion > Congresses
  • Coupons (Retail trade) > Congresses
Reproduction (note)
  • Microfiche.
Call Number
*XME-12589
OCLC
NYPG86-B92993
Title
Measuring and evaluating sales promotions to the trade and to consumers [microform] : summary of MSI conference, October 3-4, 1985, Sheraton Commander Hotel, Cambridge.
Imprint
[Cambridge, Mass.] : Marketing Science Institute, [1985?]
Reproduction
Microfiche. New York : New York Public Library, 1988. 1 microfiche : negative ; 11 x 15 cm. (FSN 44,226)
Added Author
Marketing Science Institute.
Research Call Number
*XME-12589 [Microfiche]
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