Research Catalog
Advertising and consumer psychology
- Title
- Advertising and consumer psychology / edited by Jerry Olson, Keith Sentis.
- Publication
- New York, N.Y. : Praeger, 1986.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 87-2524 | Offsite |
Details
- Additional Authors
- Description
- viii, 294 p. : ill.; 25 cm.
- Subjects
- Note
- Selected papers presented at the Advertising and Consumer Psychology Conference, held in June 1984 at the New York offices of Ted Bates Advertising; cosponsored by Ted Bates Advertising, the Marketing Science Institute, and Division 23 (Consumer Psychology) of the American Psychological Association.
- "Volume 3."
- Bibliography (note)
- Includes bibliographies and index.
- Call Number
- JLE 87-2524
- ISBN
- 0275921549
- LCCN
- 86012219
- OCLC
- 13580217
- NYPG87-B27650
- Title
- Advertising and consumer psychology / edited by Jerry Olson, Keith Sentis.
- Imprint
- New York, N.Y. : Praeger, 1986.
- Bibliography
- Includes bibliographies and index.
- Added Author
- Olson, Jerry C. (Jerry Corrie), 1944-Sentis, Keith.Ted Bates Advertising.Marketing Science Institute.American Psychological Association. Division of Consumer Psychology.Conference on Advertising and Consumer Psychology (3rd : 1984 : Ted Bates Advertising, New York, N.Y.)
- Research Call Number
- JLE 87-2524