Research Catalog

What every manager needs to know about marketing

Title: What every manager needs to know about marketing / David J. Freiman, editor.
Publication: New York, NY : AMACOM, [1986], c1983.

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Additional Authors

Freiman, David J.

Description

280 p. : ill.; 23 cm.

Series Statement

The Essentials of management series

Uniform Title

Subject

Note

"Excerpted from the AMA management handbook, second edition, William K. Fallon, general editor."
Includes index.

Call Number

JLE 87-2598

ISBN

081447666X (pbk.) :

LCCN

86047625

OCLC

Title

What every manager needs to know about marketing / David J. Freiman, editor.

Imprint

New York, NY : AMACOM, [1986], c1983.

Series

The Essentials of management series

Prentice-Hall essentials of management series.

Added Author

Freiman, David J.

Added Title

AMA management handbook.

Research Call Number

JLE 87-2598