Research Catalog
Handbook of advocacy advertising : concepts, strategies, and applications
- Title
- Handbook of advocacy advertising : concepts, strategies, and applications / S. Prakash Sethi
- Author
- Sethi, S. Prakash.
- Publication
- Cambridge, Mass. : Ballinger, c1987.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLF 87-1102 | Offsite |
Details
- Description
- xiii, 577 p. ; ill.; 29 cm.
- Series Statement
- Ballinger series in business in a global environment
- Subject
- Advocacy advertising > Case studies
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JLF 87-1102
- ISBN
- 0887301630
- OCLC
- 15731648
- NYPG87-B52226
- Author
- Sethi, S. Prakash.
- Title
- Handbook of advocacy advertising : concepts, strategies, and applications / S. Prakash Sethi
- Imprint
- Cambridge, Mass. : Ballinger, c1987.
- Series
- Ballinger series in business in a global environment
- Bibliography
- Includes bibliographical references and index.
- LCCN
- 85016954
- Research Call Number
- JLF 87-1102